Digital Marketing Executive, Publishing

A really fantastic opportunity just in... my client, one of the world's most recognised publisher of romance and fiction books is looking for a Digital Accounts Marketing Executive to join their team.

OVERALL PURPOSE OF JOB
Support the Digital Director and Manager in the strategic build of mutually beneficial relationships, to ensure strong and profitable sales. Support the development of process to improve digital product performance and profitable releases as well as analyse product performance to recommend and implement marketing activities.

Recommend areas to support retailers in the exposure and build of the company`s brands within the digital space and keeping pace with competitors in all elements of digital output. Support improvements in the digital distribution cycle, optimising delivery and communication between the company and retail partners


MAIN DUTIES & RESPONSIBILITIES
Digital Account Support & Management
- Contribution to quarterly presentations in particular setting up new interactive format of presentations
- On-going contact in regular provision of marketing support and title information
- Implementation and execution of Account Activities within specified deadlines (ie: Spring, Autumn, Winter promotions)
- Research and recommend solutions for the optimal merchandising & marketing opportunities of the company`s product and brands
- Manage the creation of supportive content such as banners, galleys and videos on budget and within agreed timelines
- Troubleshooting content and ensuring quality control in retailer Content Management Systems, liaising with Digital Co-ordinator for re-conversion and communicating through the production and retailer cycle

Product Performance & Marketing Activities
- Analyse product performance at account, author, and promotion and imprint level to support the process of product development and optimising marketing strategy
- Identify opportunity through awareness of competitive product and within retail outlets

Brand Management
- Promote search and discovery of company brands and communicate the optimum solutions for merchandising and discovery of the company product on a ‘by- retailer` basis
- Research and communicate competitor brand presence and recommend solutions for their responses to competition or other publisher branding and exposure in the digital space.
- Price tracking on 3rd party sites creating visibility of what their eBooks are being sold for

Digital Distribution
- Ensure smooth and clear communication between relevant parties within retailers and the company, to maximise the potential of all marketing opportunities

Digital & DTC
- Support internal digital education by communicating market developments, understanding and info surrounding digital market developments and our developments as a business at all relevant opportunities
- Provide advice and guide marketing and promotional assets relating to digital content with web team such as eComms and banners


PERSONAL ATTRIBUTES AND QUALITIES
- Adaptability/flexibility, planning, organizational, functional/technical knowledge, computer knowledge, business integrity, decisiveness, quick learner. Focussed, detailed and methodical - Attention to detail
- An enthusiastic interest in reading fiction.
- Creativity & Innovation


KNOWLEDGE, EXPERIENCE & SKILLS REQUIRED

Desirable:
- Sound understanding & proven track record in digital marketing/ digital product & eCommerce
- Marketing qualification

Essential:
- A good understanding of marketing, with proven success working with consumer focused brands
- Proven commercial focus, digital marketing savvy & interest in eCommerce
- Extensive use of detailed Excel spreadsheets
- Photoshop
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