PPC Executive / Digital Marketing / London / 25k+
Company
My client were formed in 2007 and are a specialist Digital Marketing agency. They deal with all aspects of clients' paid and organic search activity on Google, MSN and Yahoo!, as well as delivering display, social media marketing and affiliate marketing services. Over the past few years, they have emerged as one of the UK`s leading Digital Marketing agency.
The London team has grown massively in the last few years and service a huge number of high profile clients. Clients: Direct Travel Insurance, Sky, Lastminute.com, Ladbrokes, Cupid, Groupon and more.
In order to drive the business forward we are looking for an ambitious PPC Senior Executive to assist our expanding PPC team. If you are a smart individual with great skills and experience in digital advertising, and would like to help shape the future of the industry, we'd like to talk to you.
The Role:
We are seeking the very best in up and coming digital experts to join the team. A high level of organisational skills combined with a solid knowledge of PPC, analytic and reporting skills is required to succeed.
Your role will be to develop PPC campaigns that are integrated into the overall marketing communications strategy for clients. Key will be to focus on the strategy and tactical development, execution and optimisation of our client's digital marketing activities, in collaboration with the agency team.
Key Responsibilities:
Commercial
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Understand client goals and how to maximize those measures of success through tactical strategies and technologies -
Explore and implement new search engine technologies and products, and provide recommendations on media partners, relevant products and tracking/analytics solutions -
Keep track of changes and trends in the PPC industry, educating clients and sharing pertinent Engine/Industry information
Leadership:
- Proactively identify new business opportunities within existing clients
- Effectively position the companies service offerings with a focus on consistent client retention
- Interface as a point of contact with all clients
- Collaborate to the development of other team members
Capabilities
- Project manage internal campaign execution with detailed attention to timelines and quality of client deliverables
- Manage all PPC tactics such as campaign architecture, keyword development, ad copy writing, tracking/analytics, QA, testing and all aspects to optimization
- Manage, review, and analyze weekly, monthly and quarterly reports
- Provide clear, frequent communication between agency and client regarding PPC campaign strategy, goals, and performances
- Track and manage budget spending and campaign performance for client roster on a daily, weekly and monthly basis
Who you are:
- Experience in PPC (18+ months)
- Previous experience of managing 30k+ monthly PPC campaigns is essential
- Strong understanding of the PPC industry including major players and supporting technologies
- Strong desire to collaborate with internal and external teams, stakeholders with ability to complete tasks and projects independently as well
- Extensive knowledge/experience of tracking, bid management and analytics technologies such as DART, Google Analytics, etc.
- Process-oriented with the ability to juggle multiple tasks at one time. Time management skills are critical
- Ability to effectively communicate tactics to clients and members of the team
- Firm grasp of optimisation tactics and how to achieve performance metrics
- Google Accreditations (Fundamental, Advanced) required
- Extensive knowledge of Microsoft Office Suite (Excel, PowerPoint)
- Bachelor's Degree or equivalent
To apply for the Account Manager role, please click the 'Apply' button, alternatively please send your CV to tony.holt@welovesalt.com or call +44 207 928 2525