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Web Analyst - London - Client Side
Up to £35,000+ Benefits
Web Analyst - The Company
My client a Sunday Times 100 accredited employer are looking to grow their current Analytics team. They have an outstanding reputation for leading edge innovation and commercial success and they now have an exciting opportunity for an experienced Web Analyst to join their Web Analytics Team.
The Web Analytics team is part of the Audience department which is tasked with providing insight, analysis and data reporting across their business. The functions of the department include commercial planning, brand planning, primary research, CRM and web analytics. The Web Analysts focus on enabling the translation of web analytics data into actionable insights to drive product development and decision-making around the organisation.
They are a very people centric business and offer great perks to their valued employees including ;
*Discounts and concessions including subsidised meals, snacks and drinks
*Tickets to sponsored activities are regularly offered on their company intranet.
*Staff also, have the opportunity to participate in a range of activities including boxing classes, foreign language classes, and Yoga.
*Free eye tests
Web Analyst - The Role
The main aim of the role is to provide web analytics insight to internal clients within the organisation, including commercial and business to business areas. This will involve deep dive data analysis; user journey analysis; A/B test input and reporting; detailed behavioural impact analysis; conversion analysis, sales/performance reporting, dashboard creation and ad hoc response to data requirements.
*Develop a deep understanding of the analytics and reporting requirements of key business areas and tailor reports and analysis to specified objectives.
*Manage and respond to day to day ad hoc web analytics requests
*Work with the Web Analytics Manager to design, review and develop a suite of tailored dashboards and regular reports to inform site performance, marketing activity, conversion performance and the product development process.
*Work with the Web Analytics Manager and Research Manager (as appropriate) to conduct and report on click-stream analysis, search analysis, AB /multivariate testing, gap analysis, ROI analysis and survey data integration.
Web Analytics - Key Skills
*Web analytics experience, preferably with Adobe SiteCatalyst, Adobe Discover/ Adobe Insight
*Experience of designing and managing A/B and Multivariate tests A passion for consumer insight
*Experience of using web measurement tools (Hitwise, ComScore, Nielsen NetView etc.)
*Understanding of web site design and information architecture
*Proficient in Microsoft Office applications
*Advanced Excel skills SEO, content optimisation, web site development experience an advantage.
*An understanding of business to business reporting requirements
This is a great opportunity to bring a fresh outlook to a well established and digitally focused business. The role will provide opportunities to interact with various teams and the senior management team on a daily basis, while playing a critical role in a successful business at a key stage of its growth and development. If this is the role for you then apply now !
Apply for this role today and become a Web Analyst by sending me your CV via this website. Please note all applications will be made in confidence
Feel free to call me directly +44 (0)207 612 3828 | or please review my profile on LinkedIn and connect with me; Search for "KATE BERGMAN"
SENIOR DIGITAL CONSULTANT