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Head of Marketing
The role is to plan and drive the demand generation programmes across both B2B and B2E markets to drive demand for the products and overall business proposition.
- Lead and develop the demand generation team ensuring the team is structured and organised in most effective way. Ensure individuals in the team have the right skills and knowledge and our developing and progressing
- Plan & lead campaigns across a variety of channels
- Manage the b2b and b2e eCRM activity integrating permission and profile led data and capabilities into the programme
- Manage the search` strategy and ensure our sites are very well optimised and maintain leading positions for natural and paid for search across priority keywords
- Manage all social media/SEO and PPC
- Focus on all web activities
- Work with all sales teams to develop leads and client relationships
- Manage and coordinate PR activity and act as company spokesperson on appropriate subjects.
- Manage relationships with external agencies
- Energetic and motivated marketing manager with experience across all media with bias of experience, knowledge and interest in digital marketing. .This candidate will be required to come in and bring latest thinking and expertise in demand generation and lead nurturing techniques and be comfortable integrating new media and social media into our lead generation programmes
- The candidate will have experience in developing propositions and planning and managing campaigns at corporate and product level.
- Good understand of content marketing
- Success with lead nurturing
- Experience of driving successful marketing teams that create with sales teams
- A highly analytical mindset able to analyse sales and marketing metrics and translate insight into new and future strategies & tactics.
- An experienced leader & manager of people that can motivate and inspire direct and indirect reports.
- ROI focused
Blue Skies Marketing Recruitment specialises in marketing jobs across Creative, PR, Clientside, Account Handling and Executive. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit www.blueskiescareers.co.uk and we`ll make sure we do our best to find you the perfect marketing role.