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Digital Marketing Executive

Recruiter
GoodEgg Digital
Posted
14 December 2012
Closes
14 January 2013
Ref
DME141
Location
Central London
Specialism
Hours
Contract Type
Salary
£Neg/Excellent

Further information

THE COMPANY
Meritocratic, innovative, fast-paced and creative.

THE ROLE
Responsible for digital and non digital member acquisition across all search and other marketing activity

MAIN DUTIES & RESPONSIBILITIES
- Execution of all direct digital and non-digital member acquisition
- Development of Member get Member scheme and its promotion
- RTB (Real Time Bidding, retargeting) management, monitoring and optimisation in consultation with agencies
- Digital prospecting activity through banners and microsites
- Further development of PPC and other SEM activity
- Affiliate management; responsibility for managing acquisitions affiliate programme
- Partnership recruitment
- Optimisation of user journeys ensuring that conversion is continually improved
- Support ATL activity including TV, Radio, Outdoor & Press
- Direct acquisition into Mobile app
- Acquisition reporting

YOU
- Knowledge of agency management and ATL
- Knowledge of PPC, SEM and RTB activity
- Campaign and project management skills
- 1+ years marketing acquisition experience
- Capable of working on multiple projects
- Experience of measuring success by CPA, conversion rates, ROI etc.
- Creative thinker with a structured and methodical way of working
- Great communicator of ideas and strategy
- Demonstrable "get stuff done" attitude
- Strong understanding or marketing concepts and consumer behaviour
- Highly organised with an eye for detail and aesthetics.

LOCATION
Central London

NEXT STEP
If you are this person please email with a CV and details of why you are suitable.

Thanks!

GoodEgg Digital

We enable the best talent in digital to find exciting jobs in Digital Marketing, eCommerce, Technical and Content. We work with many well known & emerging brands in the fast expanding digital space.

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