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Brand Manager

Recruiter
Stopgap
Posted
18 December 2012
Closes
15 January 2013
Ref
KAG-078736
Contact
Kristin Gilchrist
Location
London
Function
Specialism
Hours
Contract Type
Salary
£35000 - £40000 per annum

Further information

Brand manager, FMCG, London, £35,000 - £40,000

Do you have a solid agency background? Do you have experience of brand guardianship and of developing core brand messaging? Then you might be just who we're looking for!

THE COMPANY

This is a fabulous opportunity with a dynamic, innovative client within the food/lifestyle industry. They are looking for a brilliant, talented Brand Manager to join their fun, down to earth company, reporting to the Head of Communications.

THE ROLE

Our client is looking for a Brand Manager who can bring structure to the brand guidelines and your responsibilities will include:

*Documenting brand processes and therefore be clear on how the brand is to be communicated
*Understanding what the brand stands for, developing the brand vision and managing the brand touch points around the customer journey
*Acting as the brand guardian and developing the brand positioning for new product/brand extensions
*Brand architecture
*Managing brand positioning for an imminent entrance into the U.S market
*Testing new propositions and look at diversification possibilities
*Working out the brand plan
*Internal communications

YOU

Our client needs a creative Brand Manager who is switched on about the core brand messaging and being a brand guardian. You will need to understand who the customers are, conducting consumer research and position the brand accordingly. Essential requirements are:

*Proven track record of brand guardian experience
*Solid agency experience
*Excellent commercial awareness
*Stakeholder management

Brand manager, FMCG, London, £35,000 - £40,000

Stopgap

20 years of only recruiting for marketing roles means you'll be working with experts. Our consultants are impartial and honest because they don't work on a commission basis. www.stopgap.co.uk
MARA 2011

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