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Head of Affiliates and Search - London - Travel - Client Side
Up to £55,000 + Benefits
Head Of Affiliates and Search - The Company
My client are a global leader in travel and operate on an international basis. In the last few years they have invested in growing their Online business which has seen large gains in customer acquisition and sales. They have a strong "people" culture where they work hard to make sure they deliver some of the greatest experiences of their customers' lives and that their business continues to grow year upon year.
They are a close knit and friendly team, who work hard but also socialise together. If you are used to the politics and backbiting that you often find in other companies, you will find them a refreshing change. They are looking for someone who has a passion for affiliate marketing and search engines and all forms of digital marketing . Their view on Online marketing is professional, quality driven, results-oriented, ethical and transparent, and they are looking for people who share this approach.
Head Of Affiliates and Search - The Role
You will own the channel strategy, roadmap and delivery across the brand
You will be responsible and accountable for the delivery of channel targets (bookings, revenues and post marketing contribution for all sites).
*Source, build and manage relationships with Affiliate Networks, key Affiliate Publishers and search sites.
*Grow impressions, clicks & bookings in the most cost effective manner.
*Working with internal teams, individual partners and Affiliate Networks to devise and implement long term strategies, including new partnership opportunities, bonus and incentive plans, payment models (CPC/CPA/blended) and tools development.
*Working with Country Managers and Merchandising teams to ensure Affiliate partnership strategies are coordinated with tactical campaigns within marketing.
*Liaise with and influence Commercial teams to ensure optimal pricing, promotional and yield strategies to profitable grow channel sales.
*Maintain a clear understanding of analytics and commercial performance. Thus providing clear reporting, analysis, insight and data driven proposals for growth.
*Assist the Marketing Analytics team with budget & performance forecasting.
*Clear reporting of achievement, performance and forward plans.
Key Skills Required - Head Of Affiliates and Search
*Experience of onboarding and technically maintaining Affiliate Networks and Metasearch sites.
*Strong commercial accumen; ability to focus on tangible benefits for the business
*Demonstrable understanding of customer desires and needs within an online environment.
*Excellent analytical, logical and decision-making capabilities.
*Analytics packages such as Omniture, Tagman & Google Analytics or similar. Able to take large data sets, analyse and derive useful insites from them
*KPI and ROI driven as well as detail-orientated.
This is a great opportunity to play a key role in a vibrant and exciting business. The role will play a critical role in a successful business at a key stage of its growth and development. If this is the Head of Affiliates and Search role for you then apply now !
For further assurance, please review my profile on LinkedIn and connect with me; Search for "KATE BERGMAN"
To apply for this fantastic opportunity or for further information, please contact: Kate Bergman | DD: +44 (0)207 612 3828 |