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Product Marketing Manager

East Midlands£45000 to £55000 per annum

Product Marketing Manager
£ 45,000 - £55,000 + Car Allowance + Bonus
East Midlands

A fantastic opportunity has arisen for a Product Marketing Manager. This is a key role for the company and an exciting step as they are growing from strength to strength.

The role will be responsible for the positioning of their multiple products and you will work with the sales team and marketing team to develop marketing programmes. It is crucial you understand and become the expert with buyers understanding how they buy, and be able to translate this to the sales and marketing team across the business.

Responsibilities of the Product Marketing Manager

- Identifying key target markets
- Maximising ROI throughout the product lifecycle
- Analyse the complete market opportunity for the product
- Competitor analysis
- Work with the Marketing team and your own marketing to develop promotions and product services to encourage the growth of new customers
- Help define product and commercial validation for new and updated products
- Develop Market Requirements Documents to validate potential new Development investment
- Develop the proposition to suit new industries and current industries
- Work with Marketing, Sales, Customer Support, Training, Release management and Professional Services to ensure successful product launch
- Monitor and report on customer usage behaviour, from service take up, ongoing usage and churn drivers
- Develop competitive positioning
- Work with marketing to develop sales tools, collateral and demand generation programs
- Work with sales to define pricing and set forecasts

Skills and Experience:

- Experience in Product Marketing for a large enterprise software company is essential
- Experience of marketing in the B2B sector
- Commercial understanding of product management and development
- Preferably have experience of marketing CAD or CAE tools
- Experience of working with sales and marketing teams
- A previous background of working with and understanding buyer behaviour in a software environment

This is an impressive opportunity and offers the Product Marketing Manager excellent progression, as well as impressive benefits package to include company pension, 25 days holiday, life assurance, income protection, , Employee Assistance Programme, early finish on Friday, flexible working, and salary is £45,000 - £55,000

If this role is of interest please apply immediately as our client is looking to interview in January!



Blue Skies Marketing Recruitment specialises in marketing jobs across Creative, PR, Clientside, Account Handling and Executive. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit www.blueskiescareers.co.uk and we`ll make sure we do our best to find you the perfect marketing role.
Blue Skies Marketing Recruitment specialises in marketing jobs across Creative, PR, Clientside, Account Handling and Executive. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit www.blueskiescareers.co.uk and we`ll make sure we do our best to find you the perfect marketing role.
04 January 2013
01 February 2013
BSMEN459367
Elisha Nicholls
Marketing
B2B
Full Time
Permanent
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