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Digital Marketing Manager
If you're an ambitious digital marketer with a broad range of experience across traditional digital platforms and social media, along with proven capability of PPC, analytics and SEO, who's looking for an exciting opportunity, then this is for you.
Joining this fast growing global software company, you will drive forward the development and implementation of the digital marketing strategy and ensure that investments are made that demonstrate a clear ROI, drive the right traffic, and ultimately increase the leads being generated for the UK and US sales teams.
*Execute the digital marketing plans to maximise brand awareness and lead generation opportunities
*Plan, implement and develop all PPC & SEO strategies and campaigns in addition to the optimisation and budgeting of all search marketing across the business
*Ensure the website design and content is on-brand, relevant and compelling and is optimised to achieve traffic and lead objectives
*Manage the development of landing pages to support targeted marketing campaigns
*Execute, monitor and report on Google Analytics, giving weekly and monthly reports
*Set up, maintain and utilise social media pages - LinkedIn and Twitter - to position us as experts within our sector and build confidence with new prospects
*Deliver email marketing strategies to nurture relationships with new prospects and existing customers
Required Skills and Experience
*Strong digital marketing experience
*Proven ability to work to and exceed targets in online campaign management
*Have solid experience in paid search marketing, including additional search qualifications, such as Google Adwords Certification or the equivalent
*Have experience in other forms of digital marketing, such as natural search, affiliates, display etc.
*Knowledge of HTML and ideally worked previously with Wordpress
*Good project management and organisational skills
*Excellent internal and external communication skills
*Have meticulous attention to detail and the ability to work to tight deadlines