Web Analytics Manager
Our client is one of the most trusted consumer finance institutions in the UK. They run a multi-channel operation with branches based nationwide as well as an award winning online proposition. The quest for brilliance in this area has created a need for a number of high-profile roles as they look to further enhance the effectiveness of the web channel.
In this role, you will be accountable for managing and developing the web analytics capability, as well as working with key internal stakeholders and the third party supplier (Omniture). You will also deliver web analytics implementation and reporting solutions, to facilitate data driven decision-making. You and your highly competent team will provide valuable insight into all areas of web traffic and translate this into information that can be used to improve the effectiveness of the online marketing team. This will include all areas of the customer journey through the acquisition, conversion and retention cycle.
The ideal candidate will have gained experience in managing large-scale web analytics projects and used various reporting tools in the process. If you have experience in developing dashboards this would be advantageous. You will be able to show evidence of leading and developing teams to a high-performance level and working at a strategic level. This experience will have been gained in a major retail/ e-tail or financial services environment. The key is transactional website experience!
Position: Web Analytics Manager
Salary: £50k - £60k + 15% Bonus and Excellent Benefits
Contact: Zumar Dean
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