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Head of Online, BEAUTY

I'm currently working on a really exciting vacancy with an amazing luxury beauty company. Reporting into the Director of Marketing, the successful candidate will be responsible for overseeing the group's global ecommerce and marketing sites, and also the group CRM strategy.


Main Responsibilities:

- Website build and relaunch
- Creation of e-commerce site
- Manage marketing spend to budget including management of search and affiliate agencies
- Manage the CRM and e-communications across all channels
- Ownership of marketing strategy to maximise online sales, and drive new customer acquisition
- Work closely with the PR team on PR strategy
- Oversee content, design and implementation of all online marketing initiatives including email campaigns and DM
- Management of social media strategy
- Develop the companies' total CRM program ensuring customers are receiving timely, relevant communications depending on permissions, customer preferences and previous purchasing behaviour
- Oversee the management and growth of third party sites and sales growth
- Manage and develop the Online Marketing team


The Ideal Candidate:

- Educated to degree level with specific direct marketing/web qualifications
- Minimum 8 years' e-commerce experience
- Deep understanding of web and direct marketing mechanics in a complex organisation
- Deep understanding of management and development of websites
- Strong copywriting skills essential
- Previous experience working in a multichannel FMCG organisation highly desirable
- Excellent computer literacy in Word, Excel, Outlook, Powerpoint, and Design Packages


If you fit the above criteria and are looking for an exciting new opportunity, then please apply with a copy of your CV or get in touch with Alison Boyd at Blue Skies Marketing Recruitment. Blue Skies Marketing Recruitment specialises in marketing jobs across Creative, PR, Clientside, Account Handling and Executive. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit www.blueskiescareers.co.uk and we`ll make sure we do our best to find you the perfect marketing role.
18 March 2013
15 April 2013
BSLAB125342
Alison Boyd
CRM, E-Commerce
B2C, FMCG
Full Time
Permanent
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