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Head of Online
A fantastic opportunity has arisen for a Head of Online Marketing to join a rapidly expanding retailer. You will have full autonomy in devising an online and eCRM strategy to drive traffic to the site, improve user experience and increase conversion rates.
•Planning and implementing all aspects of the company's online marketing strategy, in line with business plans and on-going commercial objectives, through all channels
•Creating and owning annual plans for each specific channel within remit and be responsible for tracking performance and developing remedial activity where required
•Optimising the customer user journey post click / call to maximise conversion in conjunction with key stakeholders
•Owning relationships with media agencies and affiliate networks
•Design eCRM business plans to recruit and build relationships to increase order frequency and value
•Ensuring the company are at the forefront of direct marketing, online marketing techniques and new and emerging technologies
•Providing regular and detailed reporting on the performance and effectiveness of all digital marketing activity
•Managing the day to day activities of the online marketing team with 4 direct reports
To be considered for this role you must have a proven track record of success in delivering digital marketing strategies and ecommerce websites. You must have a sound understanding of all online channels, PPC, Affiliates, SEO, Display, Social, Emails; eCRM strategy and campaigns; online analytics; and a good understanding of web sales drivers - traffic generation, conversion and basket value.
Head of Online, £60-80k, East Anglia, Retail
Blue Skies Marketing Recruitment specialises in marketing jobs across Creative, PR, Clientside, Account Handling and Executive. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit www.blueskiescareers.co.uk and we`ll make sure we do our best to find you the perfect marketing role.