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Research Executive - Shopper
How was your last shopping experience? Could you find the products you wanted easily? Did any in store advertising effect your buying decisions? Interested in researching these kinds of business questions? Want to work for an agency that is at the cutting edge of modern research techniques?
Well we are currently working with a medium sized research agency, who have a big European presence. They have an excellent track record and a steady growth forecast that have recently created a new role due to increase in new client business. They work across a variety of sectors.
They agency have a strong and growing shopper research team. The team work with an electric and diverse mix of clients ranging from Ralph Lauren to Asda to Starbucks to Sony. The department are only involved in ad hoc projects, there are no trackers they run at current.
The company have a range of methodologies at their disposal to help clients get the best possible insights, which include modern digital research methods. Including mobile app based methods.
They are looking for an ambitious and self starting mixed methods research executive. Due to the nature of the work both methods are regularly used on a given project. We are looking for someone with at least experience in quant research, qual training can be given.
You will be tasked in:
*Carry out all aspects of the research process for all types of projects and levels of complexity (questionnaire and discussion guide writing, script checking, field specs, DP spec and check, charting, checking, liaising with suppliers, qualitative analysis, reporting and, in some cases, presentation)
*Assist in designing qualitative research tools, including recruitment questionnaires and discussion guides, with help from the qualitative Team.
*Conduct fieldwork, including intercepts and co-moderating focus groups.
* Circa 1 year of research experience.
* Experience in designing questionnaires & data charting
* Experience in qual methods would be beneficial.
* Interest in the growing shopper research area.
This is a very unique role in a growing team in growing company. There will be lots of career opportunities, progression is very defined at the agency, & chances to gain new skills, i.e. qual.
To be considered for this role & more info please click “apply now.”