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MARKETING MANAGER (CRM / EVENTS) – TECHNOLOGY / EVENTS
We are seeking a Marketing Manager to join a leading events company that specialises in the IT and technology sectors. With experience that covers both CRM Marketing and Event Marketing this diverse role will see you lead specific CRM projects whilst creating and implementing Marketing strategies related to events. Read on...
With expos that generate audience numbers in the thousands, this leading events business has, for the past ten years, been successfully designing, launching and implementing exhibitions / events for the high-tech community worldwide. Based just outside of London in Kingston, Surrey (Greater London) they are now seeking an experienced Marketing Manager with CRM and Event Marketing skills to join their rapidly expanding team.
Reporting to the Head of Marketing, the Marketing Manager will undertake a two pronged role, firstly you will drive the development and enhancement of database/CRM marketing strategies across the business. Your expert input into lead scoring techniques and data collection strategies will lay the foundations for all behavioural marketing, content marketing and segmented marketing within the business.
Once the groundwork is in place for a successful CRM marketing programme you will focus on creating and executing all elements of the integrated event marketing campaigns (email, web, direct mail, media, mobile and social). From writing all campaign briefs and managing agencies to creating surveys and managing marketing budgets your input will drive forward an already successful event marketing team.
To qualify... You will need to be an effective, organised and commercially savvy Marketing Manager / CRM Marketing Manager / Event Marketing Manager or similar who can demonstrate:
- Solid experience gained within a marketing role (this must include CRM / Database Marketing experience);
- Comprehensive knowledge of managing and structuring marketing databases;
- Degree level education or equivalent knowledge;
- Commitment, enthusiasm and confidence;
- That you are a stickler for detail;
- Excellent presentation skills;
- The ability to meet deadlines and work under pressure;
- A strong and clear command of the English language, both written and verbal;
- Good organisational and analytical skills;
- Competence in Microsoft Office products, email marketing software, CMS and basic Photoshop/design skills
Any exposure to the events or tech industries is advantageous as would any exposure to SEO, automated marketing or a recognised marketing qualification.
Expect to join an established, highly respected and rapidly expanding events business that are recognised as leaders in their field. In return you will benefit from a competitive salary, career progression and an enjoyable working environment. Get in touch...
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