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An excellent opportunity has come up at a leading Retail & FMCG agency based in London. The job is working in a a very well known marketing & insights company in their research arm The business analyses customer purchase decisions for consumer packaged goods and retail companies, leveraging data to drive brand value.
The primary objective of the role is to deliver innovative insight solutions combining both attitudinal and behavioural data. The attitudinal data coming from a large data bank gathered from a customer panel. The behavioural data coming from loyatly card data (majory grocery retailer)
*Must have proven experience of managing both quantitative and qualitative consumer research projects, identifying opportunities and turning them into 'live' engagements in an Agency environment.
*Proven experience of project scoping, questionnaire design, sampling and analysis.
*Experience in either Retail or FMCG Research.
*Conversant with online research, understanding strengths and limitations
*Agency experience is with a top 10 research consultancy.
*Client-side Research experience
*Extensive MR/Insight experience
*Experience building Brand team engagement