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Digital Marketing Manager

Recruiter
Michael Page Digital
Posted
26 November 2013
Closes
24 December 2013
Ref
MPBB13331712
Contact
Charles Rawstron
Location
London
Specialism
Hours
Contract Type
Salary
£40000 - £47000 per annum

Further information

The Financial Services organisation is looking to recruit a Digital Marketing Manager London:
Digital Content, Design & Retention
- Define new web sites and digital functionality including smart phones
- Manage site usability and customer journeys to maximise customer value, both in terms of conversion and order size.
- Continuously develop and improve the sites and applications through rigorous testing and refinement
- Implement SEO best practise across site content
- Oversee multivariate testing
- Expand use of customer rating, feedback and satisfaction surveys
- Establish design guidelines and navigation standards
- Deliver content, emails and promotional material to support the online strategy
- Ensure compliance processes are adhered to
- Manage a content management system and content within the system
- Define and prioritise development and change work
- Manage the design and delivery of digital marketing materials, websites, banners, viral campaigns, meta tags, online PR, emails
- Establish data driven contact strategies especially in terms of lead management, up selling and retention
- Manage email retention programme

Support digital travel sales in terms of web and digital development
- Gather requirements from internal clients
- Maintain priority work list with the change function
- Brief IT and MI support areas
&bu

The Digital Marketing Manager based in London:
- Proven experience in driving sales through digital acquisition techniques
- Managing expenditure budgets
- Experience of e-commerce development, web analytics, usability, merchandising, multivariate testing and site optimisation
- Able to operate effectively in a corporate environment
- Experience of delivering innovative and effective marketing activity
- Ideally Financial Services but open to other sectors

A top Global Financial Services organisation is looking to recruit a Digital Marketing Manager to work across their insurance brand. Based in Central London
£35,000 - £45,000

Your application will be reviewed by Michael Page. Please be aware we receive a high volume of applications for every role advertised & regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview.

Where specific UK qualifications are required we will take into account overseas equivalents.

Please quote Michael Page reference when applying Job ref:MPBB13331712

Michael Page is a world leading recruitment consultancy.

Michael Page Digital

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