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CRM Manager

Recruiter
Direct Recruitment
Posted
20 February 2014
Closes
18 March 2014
Ref
LS/11316
Location
West London
Specialism
Hours
Contract Type
Salary
£48,000 + Bens

Further information

CRM Manager, London, £48,000 plus benefits

A fabulous opportunity with a high end beauty brand for an accomplished CRM Manager. You’ll be tasked with setting up a new strategic initiative to really drive customer engagement, primarily through online channels. A background in retail or FMCG CRM would be ideal, but not essential.

CRM Manager – The role

  • Working alongside the Head of CRM and overseeing a team, you’ll help to define and develop multi-channel lifecycle strategy
  • You’ll work with on and offline media, driving sales in store, online and other direct channels
  • You’ll be heavily involved in the introduction of a new CRM system, to help segmentation of data and closer targeting of customer messages
  • Working closely with the planning and analysis team to identify trends, and help review successful campaigns
  • Manage welcome, cross spend, uplift and re-engagement campaigns

 

 

CRM Manager – Skills and experience

  • Excellent CRM experience across email and direct mail
  • Strong analytical skills and results focus
  • Ideally, experience in beauty, luxury or retail sectors (though not essential)
  • Ability to work autonomously and own campaigns from start to finish
  • Excellent communication skills and confidence to interact with stakeholders around the business
  • Previous man-management experience and ability to mentor junior team members

I specialise in direct and digital marketing roles, so if this CRM Manager role isn’t the one for you, then have a look at all my current roles at www.direct-recruitment.co.uk/clientsidejobs

Direct Recruitment

We’re specialists in direct, digital and integrated marketing. Our personal approach ensures we understand your skills, listen to your aspirations and care about your next career move. This way we’ll help you find the perfect job.

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